I am fascinated by problems. I like to think of myself as a solution oriented individual. However when problems creep into my life as they always do I know that I am in for a major learning experience.
I just finished reading a book this week that belongs on the bookshelf of every entrepreneur. It is called “Juice, The Creative Fuel That Drives World-Class Inventors by Evan I. Schwartz.” This book allows you to take a peek inside the labs of the brightest minds and better understand how they relentlessly question and discover the infinite number of ways that we can imagine and create solutions. The book is an awesome expose on how world class inventors on the planet search for problems, seek to understand them and develop solutions that can only come about by perceiving the problem in a different manner. Every entrepreneur should read this book! It is chock full of wisdom that we can apply to our business lives.
Albert Einstein once commented that the most fundamental question we can ever ask ourselves is whether or not the universe we live in is friendly or hostile. He hypothesized that your answer to that question would determine your destiny. Continue reading